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Anal bleaching
Anal bleaching is the process of lightening the colour of the skin around the anus. It is done for cosmetic purposes, to make the color of the anus more uniform with the surrounding area. Some treatments are applied in an office or salon by a cosmetic technician and others are sold as cream that can be applied at home.
==History==
Pornography actresses and related entertainers were apparently the first to undergo the anal bleaching process, in an effort to lighten the colour of their anuses to match the rest of their skin,〔(【引用サイトリンク】title=The Scary New Butt Beauty Trend )〕 although it has been suggested by Kristina Rose that this is not the case.〔(【引用サイトリンク】title=Anal Bleaching: From Porn Trend to Mainstream (Un)Necessary Evil )〕 As Brazilian waxing became popular, due to the popularity of smaller swimsuits and lingerie, the spread of pornography into the mainstream and endorsement of the procedure by celebrities,〔(【引用サイトリンク】title=The New Full-Frontal: Has Pubic Hair in America Gone Extinct? )〕 women began noticing that their anuses were darker than the rest of their skin.〔 The increase in the number of women engaging in anal sex has also contributed to women's concern over the appearance of their anus.〔 In order to combat this perceived problem, genital bleaching began to gain mainstream appeal.〔 Men, primarily homosexual, also make use of this procedure.〔〔
The procedure was briefly shown in 2004 near the end of an episode ''Cosmetic Surgery Live''.〔(【引用サイトリンク】title=Why actions speak louder )〕 One salon that performed the procedure received an increase in queries in 2005 attributed to an episode of ''Dr. 90210'' on E!, when porn star Tabitha Stevens was filmed having her anus bleached.〔(【引用サイトリンク】title=Britesmile for Bungholes )〕 It garnered several mentions in movies such as ''Brüno'',〔(【引用サイトリンク】title=Bruno on Anus: I'm Bleached and I'm Proud! )〕 and ''Bridesmaids'',〔 and in magazines.〔〔(【引用サイトリンク】title=Is Anal Bleaching for You? )〕
The treatment was apparently first offered in the US in California in 2005; it was reported to be available at the same time in Australia.〔 Spas outside of Hollywood were slow to begin offering it as a beauty treatment, with just one New York spa offering the service by 2007. Creams are now sold for use at home,〔(【引用サイトリンク】title=Once You Go White )〕 and genital lightening is offered as a laser-based treatment in cosmetic surgery centers. Although the popularity of anal bleaching has not approached that of Brazilian waxing, it has garnered mainstream recognition over the past several years.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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